SQUARE is born from the friendship that has linked since the mid-1980s two men who have shared a thousand adventures at the highest levels of the world of motor sport, from the dunes of the Paris-Dakar to the MotoGP and Superbike tracks, from the motocross fields to the enduro scree. Satisfactions and disappointments cemented their understanding and after so many battles fought shoulder to shoulder, they realized that the passion hadn’t run out.
Thus, they have found it right to continue to beat the territories they know, under the banner of SQUARE, which collects the commitment of their companies: Cromatica Strategic Communication and Sands Sports Management.